About - Bettina Zinnert
Bettina Zinnert combines extensive experience from investment banking, her role as CEO of a successful hotel portfolio, and board mandates in Swiss companies. This enables her to understand both sides – the perspectives of investors as well as business owners.
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Drawing on this unique background, Bettina provides practical and effective strategies to support companies at every stage – from start-up and operational development through to succession planning and the sales process.

With a background in hospitality, banking, and strategy, Bettina supports people and businesses through entrepreneurial decision-making and development processes.
Professional Experience
Current
Board of Directors
Since 2020 – Bank EKI
Member of the Board of Directors & Chair of the Audit Committee
Since 2018 – Berner Oberland-Bahnen AG
Member of the Board of Directors
Since 2016 – Wengen Tourism
Board Member
Bettina currently serves on two boards of directors and is also an active and valued board member in tourism.
2014 - 2022
CEO / Owner
Wengen Classic Hotels
Working as the CEO responsible for a portfolio of 3 hotels in Wengen, Switzerland including the Hotel Belvedere, Hotel Wengener Hof & Hotel Silberhorn. Bettina managed the operations to see these businesses thrive in a very competitive market. After many fruitful years, Bettina fully managed the successful sale of the businesses when they were acquired by Beaumier in 2022.
2007 - 2014
Investment Bank &
Financial Consulting
From FX/STIR trading for UBS Investment Bank Zurich/London to financial consultancy for IFBC AG, Zurich. Bettina brings experience and insights from the intense world of financial market trading and consultancy for international corporates.
Education
2008-2011
University of Zurich
Master of Arts in Economics and Business Administration,
Banking and Finance - magna cum laude
2009
Katholieke Universiteit Leuven
Erasmus Exchange Programme
Studies in Advanced Financial Economics
2004-2007
University of Bern
Bachelor of Arts in Business Administration - magna cum laude

